OUR INVESTMENT: 2023-2025

For marketing channels: approx. CZK 30 million

For marketing materials: approx. CZK 8 million

Acquisition of the brand and other production facilities: approx. CZK 20 million

We have not measured brand awareness. However, over the last 3 years, we have reached more than 6 million people in the Czech Republic + historical value => an estimated 70% of the Czech Republic knows Botasky, either due to its history (people born in 1990 and later), or thanks to our campaigns (people born in 1990 and later) → a great asset for the Czech market.

BOTASKY

The word BOTASKY is still used in the Czech Republic as a term for sports footwear.

In Slovakia, most of the population - including the younger generation - refer to sports footwear as Botasky.

Czech market

• We are already established and have reminded the Czech Republic of our presence
• We have many new collections planned
• We have several collaborations ready
• This year, we are aiming for over 105 M in products sold
• There is still great potential for growth in the Czech Republic - expanding the portfolio + scaling marketing
• There will be no problem selling sneakers for approximately 250 M+ annually in the Czech Republic - 2027/2028
• Margin on Czech production - approx. 50%
• Potential - to delve more into clothing
• Potential - to focus on cheaper products, foreign production
• sports footwear segment

WORLD IS WAITING FOR US

• MARGIN: 72% +
• MARKET: Primarily Europe - with outreach and targeting on social media globally.
• Web platform + logistics ready for worldwide orders.
• Constantly new collections with a story - possibly even provocative
• Community building
• Involving Ambassadors - we would like to have one on board - potential partner: Petr Cech

Botas Expansion Strategy

Community and storytelling

• Botas: we will build on the rich history of the brand (iconic "botasky" shoes, sports heritage, Czech design) and at the same time bring a new story that will appeal to Gen Z and millennials.
  
  
• We will build on the idea that Botas is a legend reborn for a new generation – authenticity + retro style + modern twist.

Limited editions & collaborations

• Nude Project uses drops and limited editions as a tool to build exclusivity.
  
  
• Botas: we have already shown with Jiří Procházka that collaboration works – we will do them systematically:
  
  
• collaboration with athletes (Procházka, young Olympians),
  
  
• artists and designers (street art, graphic designers, fashion designers),
  
  
• iconic brands from other fields (mix of sport + lifestyle).

Physical & digital experiences

• Botas: flagship experience store in Prague and Zlín, where sales, gallery and brand history will be connected,
  
  
• pop-up events in European capitals (Berlin, Vienna, Paris) – connection with street culture, sports events and festivals,
  
  
• strong emphasis on digital storytelling – TikTok, Reels, behind-the-scenes production, return to Czech roots.

Community marketing & ambassadors

• Botas sports & cultural ambassadors – young influencers, musicians, athletes who wear and present Botas.
  
  
• Botas Club – a community of fans with access to priority editions, events and discounts,
  
  
• User generated content – encouraging fans to share their own stories with Botas (retro pieces from parents vs. new editions).
  
• Authenticity

Marketing campaigns – examples

• NOT TOO OLD (Sylva Knedlová) – connecting generations, showcasing the long tradition and timelessness of the brand.
  
  
• Sports limited editions (Jiří Procházka, other athletes) – showcasing the strength of Czech identity in the global market.
  
  
• Botas Heritage – retro collection with a modern twist, telling the story of legendary "botasky" in a new coat.
  
  
• Botas in Europe – pop-up tour in capitals, connecting with local artists and music events.

HACKS - world-class collaborations

"We plan to grow through niche communities, a strong story and modern marketing. Botas has a huge advantage - an iconic heritage and strong Czech identity. We combine this with a new style and
limited editions that will propel us into the European market and beyond. There are many brands with a turnover of around 10-30 million euros with which we would like to create joint collections and thus gain recognition abroad."